Distribution and Manufacturing Software Guides

Sign Up for a Free Consultation

Vertical Markets and Distribution Software Directory:
Florist & Flowers/Cut Flowers Wholesale

Floristry is the general term used to describe the professional floral trade. It encompasses flower care and handling, floral design or flower arranging, merchandising, and display and flower delivery. Wholesale florists sell bulk flowers and related supplies to professionals in the trade. Retail florists offer fresh flowers and related products and services to consumers.



The research is already done for you!
Narrow possibilities by choosing your criteria and receiving side by side feature comparisons.


Floristry is a term can refer to the cultivation of flowers as well as their arrangement, and to the business of selling them. Much of the raw material supplied for the floristry trade comes from the cut flower industry. Florist shops, along with online stores are the main flower-only outlets, but supermarkets, garden supply stores and filling stations also sell flowers.

The Cut Flowers Wholesale industry has unique needs since they sell Stems and therefore require software to assist them with stem color/variety and pricing within Order Entry and Quotes. As you can see in the list below, our software providers know that the speed of handling stems and their color throughout the purchasing, receiving, order entry, picking, and shipping cycle, are key elements in a successful Cut Flower Wholesale Operation. There is a process each flower goes through from being picked and cut at the grower to wholesalers to being delivered directly to the retail florist and finally to consumers. That is why the floral industry is dynamic, global, and fast-growing.

Cut flowers are parts of plants, characteristically including the blooms or “inflorescences” and some attached plant materials, but not including roots and soil. Fresh cut flowers are highly perishable because they maintain only limited life-supporting processes by taking water up through their stems. Fresh cut flowers are used for decorative purposes such as vase arrangements and bouquets at formal events; designs for weddings and funerals; gifts on occasions such as Mother’s Day, Valentine’s Day, in times of illness, and at holidays such as Christmas and Easter; corsages and boutonnieres; and informal displays to beautify homes and public places.

Preserved flowers are fresh cut flowers that have been dehydrated, preserved with a chemical solution and then air- or oven-dried. They may be used in boutonnieres, corsages, wreaths, formal and informal displays, and similar ornamental articles. Preserved flowers, known in the industry as “everlasting flowers” or “everlastings,” are not as perishable as fresh cut flowers.

Grading of cut flowers is done to ensure consistent standards. Stems are generally graded by stem length (18 to 24 inches for most flower types) and are downgraded for short or broken stems, poor flower condition, poor foliage condition, or old flowers. Sorting machines are able to grade flowers by length of stem, however, all other factors are still determined by human decision-making. The flower buds are wrapped in cone-shaped plastic sleeves to prevent damage. Stems are then tied together with string and parchment, or waxed paper is wrapped around the heads for protection.

Market prices for cut flowers are sensitive to demand as well as supply conditions. Although there has been some shift from retailer dependence on holiday promotions to year-round sales, prices for cut flowers tend to be high around certain holidays when demand peaks. Supplies are determined by growers’ strategic planting and pinching schedules as well as the weather. When peak production does not coincide with peak demand, prices fluctuate. Certain physical characteristics, such as stem length, color, appearance, and freshness, are also important in establishing prices for cut flowers.


Wholesale Florist and Florist Supplier Association Wholesale Florist and Florist Supplier Association